Spotify: No Truth To Apple Rumor
-- Spotify tells Billboard there is no truth in the rumor posted at TechCrunch that Apple is in very early, “on-again, off-again discussions” with the company.
By Mike Shields, Media Week
Vevo is looking to widen its footprint in the Hispanic market by adding Univision to its content distribution and ad sales network.
The music video site - a joint venture between Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Company - has begun delivering video content to Univision, which plans to feature videos from various Latino artists on several of its websites. A likely candidate is Música, the all-music site Univision launched last week.
Like its other distribution partnerships, which include CBS and AOL, Vevo will handle all advertising sales for this deal, while Univision will handle programming.
According to David Kohl, Vevo's evp, sales and customer operations, the Univision partnership is part of an aggressive play by Vevo to leverage its growing Hispanic audience for brands. Among Vevo's 49 million unique users tracked by comScore in September, 8 million were Hispanics, he said.
As a result, over the summer Vevo landed dollar commitments from several advertisers specifically seeking its Hispanic demographics, including Toyota and Warner Bros. Pictures, per Kohl. "This will make it that much more exciting for them," he said.
Jennie Smythe is the CEO of Nashville-based Girlilla Marketing, a full service strategic digital marketing firm. In this post she talks about the trends and companies she's watching right now. APPS Geesh, that’s the keyword, isn’t it? You hear people saying ‘apps’ like they used to say ‘viral’ or ‘widget’. Despite the irritating banter coming from people we are pretty sure don’t even use them, apps are indeed a huge part of our strategy and have solidified their place in our marketing vernacular. For music, we are lovin’ us some Mobile Roadie who offer a simple to build/use/maintain white label app with amazing data. For our local business clients,Yowza is our favorite by far for coupons and specials. We also began using the Happy Hours app on iTunes this summer, which is not only great for our restaurant clients, but also equally fun for Girlilla’s to do research with. COMMERCE Hands down, there is only one leader in this space currently in our opinion and that isTopspin. Here’s what you need to know: It’s easy, it’s fun and the data is great. If that’s not enough (insert infomercial voice here), Mobile Roadie works in conjunction with them so all of these systems are working together. EMAIL Nashville based Emma is still the queen in our books. We are forced to work with other companies with some of our clients and it makes us long for our homegirl, Emma. Still the easiest interface, most simple geotargeting and very easy to understand reporting. MOBILE Mozes is flexible, the people who work there are always there to help and the company is super effective on the road for contests, offers and communication.
By Glenn Peoples, Nashville
Tablets Are Here to Stay Tablets such as the iPad many not revolutionize computing and entertainment, but they're here to stay, a panel of mobile technology experts said at the Digital Hollywood conference on Tuesday (Oct. 19).Chris Hoerenz, chief marketing officer for Fox Mobile Group's Bitbop, called tablets "the most exciting thing I've seen in years" and said they are changing how people think about consuming entertainment. Dan Monahan, global Internet segment manager Ultra Mobility, Intel, was equally excited. "You won't believe the types of products that are going to come out."The panelists' differed only in their level of excitement. Some feel tablets allow a parallel experience that will complement other in-home uses. For example, a tablet can be used on the living room couch to complement television viewing. Most panelists said they think tablets will be in-home devices and will often replace PCs.In any case, the gravity of the new device was not in doubt. "I don't know if it's a revolution," said Brandon Lucas, VP and GM, Mobile, Black Entertainment Television of the tablet device. "It's here to stay."Why You Need Communities A group of independent filmmakers underscored the importance of building your own community. Ad-supported models need guaranteed distribution behind them, explained Damon Berger, former head of digital at Fox Studios. Otherwise it's up to the creator, he says, and that allows for continuous engagement with the audience.For example, Jeffrey Tuchman of Documania Films has created online communities of people with experiences similar to the ones explored in his documentary. The campaign involves Twitter, Facebook and PR to drive traffic to the sites. He's currently working on a grant-funded project that will take ten years. "It has the money," he says, "but needs an audience." So he will create venues to constantly release content and build an audience while the project is in production.Ads Alone Won't Cut It Advertising isn't enough to properly monetize an online presence. "You have to figure out how to monetize that relationship," said John Caplan, founder and CEO of OpenSky, a year-old company that allows people with an online presence - celebrities, bloggers - to sell items on their personal websites. Basically, it lets people buy products from people they know and trust. The company has received $5 million in funding from Highland Capital, Canaan Partners and Ron Conway, a noted angel investor who invested early in the likes of Google and PayPal.Of course, not every personality, artist or celebrity can sell consumer products. There are plenty of other approaches gaining traction. Cisco is working toward better monetization, too. With its Eos platform, the company is working with Warner Music Group, the Travel Channel and others to create more value out of the direct-to-fan relationship. AOL has taken a unique path with Cambio, its joint venture with the Jonas Group (which represents the Jonas Brothers, Demi Lovato, Jordin Sparks and others) and MGX Lab. Cambio is an online video network offers artist-created content and original programming.
By Mike Shields, Media Week
Vevo is looking to widen its footprint in the Hispanic market by adding Univision to its content distribution and ad sales network.
The music video site - a joint venture between Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Company - has begun delivering video content to Univision, which plans to feature videos from various Latino artists on several of its websites. A likely candidate is Música, the all-music site Univision launched last week.
Like its other distribution partnerships, which include CBS and AOL, Vevo will handle all advertising sales for this deal, while Univision will handle programming.
According to David Kohl, Vevo's evp, sales and customer operations, the Univision partnership is part of an aggressive play by Vevo to leverage its growing Hispanic audience for brands. Among Vevo's 49 million unique users tracked by comScore in September, 8 million were Hispanics, he said.
As a result, over the summer Vevo landed dollar commitments from several advertisers specifically seeking its Hispanic demographics, including Toyota and Warner Bros. Pictures, per Kohl. "This will make it that much more exciting for them," he said.
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