ROBERT FERNANDEZ, CEO at Famous Artist Music & Management, home of Pitbull - In the Aug 9, 2011 interview he spoke about what’s involved in laying the groundwork for a new artist:
: “Our idea is to build a foundation for the artist, get him on the radio, and be ready with a story. That will give us a better negotiating power than simply putting a CD demo on the table and saying, ‘This is the greatest artist in the world.’”
: “Our idea is to build a foundation for the artist, get him on the radio, and be ready with a story. That will give us a better negotiating power than simply putting a CD demo on the table and saying, ‘This is the greatest artist in the world.’”
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